Dubai-based Emaar Retail, a pioneer in innovative entertainment, leisure and retail concepts, is introducing the concept of ‘premier boutique cinemas’ in the UAE.

The first ‘premier’ Reel Cinemas cineplex will open in Dubai Marina Mall on July 22. The six-screen new cineplex can seat 544 people, and marks the regional growth and expansion of Reel Entertainment, a premier provider of high quality cinema experiences and a subsidiary of Emaar Retail.

With the opening of the new cineplex at Dubai Marina Mall, Reel Entertainment is moving to the next level in the theatre experience, bringing unmatched luxury to cinemas by focusing on offering a premier lifestyle choice for visitors, a statement said.

This follows the setting of industry standards with the Reel Cinemas megaplex at The Dubai Mall, the largest of its kind in the region.

“The entertainment industry of Dubai is fast-gaining global recognition, with initiatives like film festivals and the emergence of a regional film production industry,” said Arif Amiri, chief executive officer, Emaar Retail.

“This is complemented by world-class venues that offer a differential lifestyle experience.”

“Reel Cinemas has already established industry benchmarks with the opening of our flagship 22-screen megaplex in The Dubai Mall. As we expand to Dubai Marina Mall, we have further scaled up the experience offered to visitors with the ‘premier’ cinemas, which will serve as a referral point for the industry,” he added.

All the six cinemas in the new cineplex at Dubai Marina Mall are exceptional in terms of ergonomics, offering cushy recliner seats that will assure a luxury cinema experience for visitors, the statement said.

They can also enjoy gourmet food and beverages delivered to their seats, marking a new trend in the film circuit in the region. Blankets and pillows are also provided for moviegoers at a nominal charge.

It follows the Hollywood chic design concept that adds to the ambience and appeal of the cinemas. All cinemas have state-of-the-art projection and audio visual systems. An online booking function will be created for guests to pre-purchase movie tickets, according to the statement. – TradeArabia News Service