World Travel Awards, described as the ‘Oscars’ of the industry, has adopted Just a Drop, the international water-aid charity.

Money to support Just a Drop projects will be raised at each of World Travel Awards six regional award ceremonies as well as the final, which this year takes place in London on November 7, immediately prior to World Travel Market.

“Just a Drop is a small charity with a huge heart, demonstrating over the past 11 years what a difference it can make to the lives of children and their families,” said Graham E Cooke, founder and president of World Travel Awards.

“Sustainability is a major factor in the continued success of the industry and by supporting the brilliant work of Just a Drop and its growing band of amazing volunteer workers, often operating in remote areas where other larger charities are unwilling or unable to travel, World Travel Awards can not only help raise the profile of the charity but also encourage others to give back.”

“The money raised will go towards providing clean water and sanitation for communities who often share their only available water source with their livestock,” added Fiona Jeffery, chairman and founder of Just a Drop.

In addition to the London final, regional ceremonies where World Travel Awards will raise funds for Just a Drop are: Africa and Indian Ocean (July 7, Johannesburg); North and Central America and Caribbean (September 11, Orlando); Europe (October 1, Antalya, Turkey); Asia and Austrasia and South America (October 14, New Delhi, India); and South America (October 20, Rio de Janeiro).-TradeArabia News Service