Trust International, a leading CRS providers and international hospitality partner, will launch two sophisticated reservation and distribution technologies at an upcoming travel event in Dubai.

The Arabian Travel Market (ATM) will be held from May 4 to 7 at the Dubai International Convention and Exhibition Centre.

Trust International will present its latest yourVoyager CRS software at ATM, which provides hotels with customised views of progress on day-to-day activities.

The CRS software featuring innovative technologies and latest tool sets, plus additional enhancements and functionalities will be delivered free to Trust customers, a statement said.

The company will also launch its Trust|Mobile, a product that will enable booking and reservation changes through mobile devices.

Trust will introduce itself to regional hotel groups offering its reservation and distribution solutions to sell their rooms via GDSs, call centre, Internet and from their own hotel website.

In addition to this, Trust International will announce direct connect services to PMS and IDS channels through the partnerships with RateTiger, HBSi, Agylisys, EasyRMS, Wego, Makemytrip.

“Trust International is exhibiting for the second year now at ATM, which is a key indication of the continuing importance of this region for us,” said Heinrich Kessler, VP -sales for EMEA & Americas, Trust International.

“Our recent client wins include Coral Hotels & Resorts, a high profile regional hotel group in the UAE and The Living Hotels, a serviced apartment’s hotel group, where we implemented a customized CRS system with long-term functionality, for which we are seeing a high demand in the UAE. We are convinced that we are best prepared to respond to the increasing demands of reservations services to hotel groups in this region,” he added.

Richard Wiegmann, managing director, Trust International said: “As the Middle East market is a key focus area for Trust International, the ATM exhibition is an ideal platform for us to showcase our existing and latest range of solutions and to further explore the potential of this dynamic region.”

According to the Deloitte and STR Global latest report on hotel performance, the hospitality sector in the Middle East had a revenue per available room (RevPAR) of $122.1 during 2009 and is stated to continue to outperform the Asia Pacific, Americas and the European markets.

“In the current economic climate, the demand for booking solutions is increasing and it is important that independent hotel chains look at their own reservation platforms to compete with international brands. With Trust International’s solutions and with the support of our local partner Mezze Associates, our customers are equipped for today’s fast-pace world and tomorrow’s challenges,” added Wiegmann. – TradeArabia News Service