Hyatt Hotels & Resorts executives believe the Andaz hospitality brand will appeal to the Gulf’s next generation travelers, following the successful launch of the second Andaz property in Los Angeles.

The Andaz brand delivers an innovative hospitality experience blending personal preferences with attentive and uncomplicated service, enabling Middle East-based guests to indulge in their own personal sense of comfort and style.

“When visiting cosmopolitan cities like Los Angeles, Middle East-based travelers increasingly prefer hotels that offer a relaxed ambience and friendly service,” said Peter Fulton, managing director, Hyatt Hotels & Resorts – South West Asia International Operations.

“The unique Andaz concept is sure to attract the affluent visitors from the region looking for an uncomplicated and genuine hotel experience,” added Fulton.

Launched in 2007 with Andaz Liverpool Street in London, the Andaz brand was designed with simplicity and locality in mind.

Andaz offers a flexible and personalised experience beginning with the arrival process. Departing from convention, guests are welcomed into the Andaz Lounge, a non-traditional multi-use social space, where they ‘check-in’ with an Andaz host.

The role of the Andaz host is to facilitate the functions of the front office agent, concierge and bell attendant, as well as to share local insights and the cultural pulse of the neighbourhood.

Andaz West Hollywood features panoramic views of the Hollywood Hills on one side and the Sunset Strip and downtown Los Angeles on the other.

The 257 rooms, including 20 expansive suites, include sitting areas that can be used to work, rest, or play. Many of the guest rooms have been designed with a glass-enclosed sunroom that overlooks Sunset Boulevard.

Throughout the hotel, visitors will uncover unique details of the West Hollywood culture such as quotes from local neighborhood personalities, art installations from Los Angeles artists and impromptu music performances from some of the city’s up-and-coming musicians.

The public spaces - from the dramatic rooftop terrace with heated pool and daybed seating to the vibrant restaurant and bar - will be at the heart of Andaz West Hollywood’s hospitality experiences.

Thoughtful and uncomplicated in style, Andaz West Hollywood will incorporate eco-conscious operational and design elements, with features such as special coating on the sunroom windows, which reduce solar heat gain and bring in more natural light, as well as wood flooring that has been harvested under regional environmental guidelines using sustainable forestry practices.

As was the case with Andaz Liverpool Street in London, Andaz West Hollywood will support a network of local creative personalities from around its neighbourhood. This creative community will be called upon to deliver unique and real experiences for guests in art, film, music, fashion and design.

Hyatt is participating at the ongoing Arabian Travel Market 2009, which will close tomorrow (May 8) at Dubai International Convention and Exhibition Centre. – TradeArabia News Service