Omran, the government-backed tourism development and investment company, unveiled its new online media centre, which provides information on Omran’s projects and joint ventures.

The launch was conducted at a media event hosted at Muscat InterContinental Hotel yesterday (March 24).

The online portal, which aims to give the media easy access to up-to-date information about Omran’s tourism projects, is the first phase of a project to use new methods to connect with the media and the wider community.

By placing crucial information about the company and its projects online, Omran aims to give journalists easy access to the details they need around the clock.

“Omran is a fast-growing organisation, backed by the government and some of the most experienced tourism experts in the region,” said Wael Al Lawati, CEO of Omran.

“The media play an extremely important role in allowing us to share and communicate with the community,” he added.

“As well as acting as a crucial channel to feed back to the community, the media are also an important way for us to evaluate the success of our activities. I am, therefore, very pleased to announce the launch of our new online media centre, the first in a number of steps we are taking to enhance the ways we talk to Oman’s valuable media professionals and the public and local communities they represent,” Al Lawati concluded.

Information available on the media centre includes factsheets on Omran’s projects, details of its joint ventures with leading international development companies, biographies of key personnel, as well as up-to-date images and photography.

The launch of the new media centre follows the development of a detailed stakeholder engagement campaign in partnership with Four Communications, the region’s fastest growing independent communications agency, which specialises in government and community relations in the Gulf. – TradeArabia News Service