Abu Dhabi National Hotels (ADNH), the leading hospitality group, opened the Al Diar Group cluster sales and marketing office, at Capital Al Diar, a flagship of the 4-star hotel group.

The opening of this specialised office follows the massive success of Al Diar 11 executive hotels, said a company spokesperson.

'Al Diar has proven to be one of the dynamic and aggressive assets in the ADNH hotel portfolio. With very high occupancy rates over the years, especially from business tourists, Al Diar will undoubtedly continue to be a key player in generating more revenues,' said Richard Riley, chief of ADNH.

'The new sales and marketing cluster office will help centralize all sales, marketing and public relations activities for the Group. '

Al Diar includes 11 executive hotels in Abu Dhabi, Dubai and Fujairah. A new property will be added this year to the group, Al Diar Barsha, located near Mall of the Emirates.-TradeArabia News Service