Leading Middle East tourism organisations will take part in the first Electronic Union of Travel Industry (EUOTI) online marketing conference, to be held between December 15 and 19, at Sharm El-Sheikh in Egypt.

The summit will see speakers from Google and Microsoft, leading international universities, the UN World Tourism Organization and Canadian e-Tourism Council.

Managed by the international organization of IFITT and the Arab Travel Organization (ATO), the EUOTI conference is being held under the supervision of the League of Arab states and the Egyptian ministry of tourism.

“ATO has shown care about spreading the E-culture and teaching the E-Industry in Arab Countries and the Middle East. Consequently, it is sponsoring EUOTI’s International Conferences in the Middle East to support this booming international marketing platform,” said Dr Bandar Bin Fahd Al-Faheed, president of the ATO.

“We support EUOTI in its international mission to train those who work in E-Travel and E-Tourism to enhance their performance and increase their sales through the Internet,” said Amr El-Ezaby, president of the Egyptian Tourism Authority. 

E-tourism is increasing even faster than E-commerce and should reach 55 per cent of the E-Commerce sector during 2008, he added.

Participants of the conference will also receive a certificate in E-marketing.-TradeArabia News Service