Silverjet, the first all-business class carrier to fly to the region, says that the Middle East and Far East offer strategic growth opportunities, and the airline plans to continue its expansion following a recent major investment.

The Luton-based carrier is taking part at the Arabian Travel Market, which opened today as the title sponsor of the ATM Seminar Series.

CEO Lawrence Hunt will be headlining the seminar series with a highly anticipated presentation entitled, ‘All-Business Class Airlines – The New Success Story’, where he will explain the concept behind the emerging business model and discuss how Silverjet plans to become the global market leader in all-business class long-haul air travel.

UAE-based international luxury development fund, Viceroy has committed to directly invest $25 million into the airline, with the intention to invest a further $75 million to fund the ongoing global expansion of Silverjet.

Silverjet flies daily between the UK and Dubai.