Dubai Summer Surprises (DSS) office is promoting Dubai in a big way this summer in Russia and CIS region.

DSS actively took part in 'The Summer Conference Dubai – A Year Round Destination' that was held recently by Department of Tourism and Commerce Marketing, a top official said.

The 3-days event brought together the most active Russian retail travel agencies in the Russian travel and tourism vibrant market and was dedicated to enhance Dubai promotion in Russia as a year round destination.

'This was the first event of its kind that was purposely dedicated to promoting Dubai in summer in Russia and CIS area that has the third biggest share of Dubai inbound market after UK and Saudi Arabia,' said DSS office COO Ibrahim Saleh. 

Commenting on the gathering, he said the DSS participation comes in line with its aggressive marketing plan that aims at taking summer festival across the world borders and enhancing the position of Dubai City as a leading tourist destination.

'By showcasing our DSS 2007 fun-filled activities that comprises family entertainment, shopping and wining at this gathering, we aspire to attract more families from Russia and CIS area as they constitute a large portion of our visitor numbers,” he added. TradeArabia News Service