Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, and e& enterprise, the digital transformation arm of e&, have announced a partnership to develop the Yas Island Metaverse project.

 

The project will leverage the metaverse to exhibit business event venues on Yas Island. It will also highlight attractions and experiences across the destination, including theme parks, hotels, restaurants, and entertainment venues.

 

By harnessing cutting-edge metaverse technologies, e& enterprise will develop a detailed 3D map of Yas Island and integrate it into a comprehensive virtual experience, said Miral in a statement.

 

This platform will enable potential business partners to explore Yas Island's attractions and amenities, facilitating an immersive overview of their business events and conferences beforehand, and generating excitement and anticipation for their real-world visit, it stated.

 

Jonathan Brown, Chief Portfolio Officer of Miral, said: "By leveraging e& enterprise's expertise and our world-class facilities, we aim to showcase Yas Island's unparalleled capabilities in hosting unforgettable and impactful business events."

 

"This strategic partnership is in line with our ongoing efforts to position Yas Island as a global destination for exceptional business event venues and facilities while demonstrating our commitment to reinforcing Abu Dhabi as a key MICE destination. The collaboration contributes to Abu Dhabi's growing reputation as a leading hub for innovation and we believe it will deliver exceptional and tangible results," he stated.

 

Salvador Anglada, Chief Executive Officer, e& enterprise, said: "We are excited to be Miral’s technology partner for the Yas Island Metaverse project. This project underscores our position as a leading innovator in immersive experiences and demonstrates our commitment to pushing the boundaries of what's possible with metaverse technology."

 

"Our ability to deliver next-generation tech solutions that drive real-world impact is at the core of our business, and by bringing Yas Island to life in the metaverse, we are not only redefining the experience for their business visitors but also redefining the technology landscape in the region," he added.