Shell Lubricants in the Middle East, Central Asia and Pakistan, has launched a next generation motor oil, Shell Helix Ultra with Shell PurePlus Technology, featuring a base oil developed from natural gas.

The launch event took place in Dubai, UAE, and was attended by VIP guests and industry leaders, said a statement.

Amr Adel, regional general manager, Commercial Fuels and Lubricants, Middle East, Central Asia and Pakistan, highlighted how Shell is pioneering an entirely new way to produce premium motor oils through a revolutionary gas-to-liquid (GTL) process to design a pure, synthetic base oil which delivers higher levels of cleansing and protection.

“Shell Helix Ultra with PurePlus Technology harnesses the power of gas to produce a next generation motor oil, bringing together over 40 years of research and development in one new motor oil,” he said.

Shell PurePlus Technology converts natural gas into a crystal-clear base oil with virtually none of the impurities found in crude oil for use in premium, synthetic lubricants, said the statement.

Base oils are the main component of finished motor oils, making up on average 75 to 90 per cent of the end product. This next generation base oil is then enhanced with Shell’s unique additive ingredients to create the company’s most advanced fully synthetic motor oil ever; Shell Helix Ultra with PurePlus Technology, it said.

The Shell Helix Ultra range also combines Shell PurePlus Technology with Active Cleansing Technology to deliver higher levels of protection against build-up of engine deposits and unsurpassed sludge protection, said a statement.

The product provides superior wear and corrosion protection which can help to extend engine life and reduce maintenance costs, it said.

Fuel economy benefits vary with viscosity grade, but certain products within the Shell Helix Ultra with PurePlus Technology range can deliver an improvement of up to three per cent in fuel economy.

Shell PurePlus Technology base oils are produced at the Pearl GTL plant in Qatar; a partnership between Shell and Qatar Petroleum and is being currently rolled out across the region. - TradeArabia News Service