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Enoc Lubricants enters Kenyan market

Dubai, June 30, 2010

Enoc Lubricants, a division of Enoc International Sales, part of Emirates National Oil Company, signed a lubricant supply agreement with Galana Oil Kenya, a privately owned marketing firm, to distribute its range of products in Kenya.

The product range includes its environmentally-friendly products – the fully synthetic engine oils, Protec Green 5W40 and Protec X-treme Energy 5W30, a statement said.

“Our expansion to Kenya through the supply agreement is part of our long term strategy to expand and distribute our products in the African region and beyond,” said Saeed Abdullah Khoory, Enoc Group chief executive.

“The agreement is a major milestone for Enoc as Kenya is one of the biggest markets for lubricants and offers strong growth opportunities.”

“Galana Oil has extensive industry experience and is ideally placed to assist us in our long-term goals. Enoc will continue to explore potential growth opportunities through strategic geographic expansion plans in line with our development goals,” he added.

Galana Oil Company will stock and distribute the full range of Enoc Lubricants from synthetic engine oils, automotive lubricants and greases to industrial lubricants such as hydraulic oils, gear oils, compressor oils and other specialized products.

Enoc Lubricants are promoted at various premium outlets and locations across the country and the 13 Delta brand (under license from Delta Oil USA) service stations owned by Galana Oil Kenya.

George Kahira, managing director of Galana Oil, said: “The landmark agreement with Enoc Lubricants provides us with a strong opportunity to further expand our business and offer our customers a wholesome experience at our retail sites and other outlets by adding a premium class lubricants brand, Enoc, to our product offering.”

To support the lubricants business, a dedicated lubricants business unit had been established within Galana Oil. The company has also partnered with courier companies for overnight deliveries in all major towns in Kenya. – TradeArabia News Service




Tags: Dubai | Kenya | Distribution | Enoc Lubricants | Galana Oil |

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