Dubai-based Enoc Lubricants, a subsidiary of Emirates National Oil Company (Enoc), is driving rapid expansion in the Asia Pacific region.

The company’s momentum surges forward following a recent marketing expansion plan and sales drive in the Philippines, both aimed at increasing market share of its high grade specialist lubricants range up by 15 per cent in the coming year.

 “Enoc has been focusing much attention on developing strong growth markets in the international frontier, including the Asia Pacific. It is our vision to be the reliable Energy Partner of Choice across all of our diverse business sectors, and we always aim to meet international standards,” said Enoc Group CEO Saeed Abdullah Khoory.

With the current lubes market in the Philippines estimated to be around 300 million litres per year, Enoc Lubricants is expanding its reach in all market segments from marine and manufacturing, to agriculture, industrial, transportation, construction, as well as high street sales.

Through expert technical knowledge, Enoc Lubricants has developed a distinct presence across the Asia Pacific - including Indonesia, Malaysia, Philippines, China, Brunei, Singapore and New Zealand, with expansion plans for Vietnam, Thailand and Taiwan in 2008. Singapore is currently one of Enoc’s fastest growing markets for the Protec Xtreme, a fully synthetic top-tier product.

In the Philippines, Enoc Lubricants’ appointed distributor, CKW Enterprises participated in the first annual marketing and sales meeting with top lubes dealer CJ Fernandez Enterprises Inc. As a key business partner and distributor of Enoc lubricants in Philippines, CKW Enterprises is primed to take on a larger share of the market. – TradeArabia News Service