The BMW Group, a leading manufacturer of premium automobiles and motorcycles, will unveil new products that offer inspirational design, trailblazing innovations and the driving pleasure at the Frankfurt Motor Show next month.

BMW is also showcasing the latest technological developments for the future of personal mobility, in which powertrain electrification, comprehensive digitalisation and other advances in the field of automated driving will play a particularly important role, the company said.

Hall 11 at the main entrance to the Frankfurt trade fair site has been prepared for the shared BMW, MINI and BMW Motorrad stand, and serves as a forum for current and future highlights of the product range. This is where the new products and features from all the brands will be presented under the slogan “This is tomorrow. Now. Die Zukunft ist jetzt”, it said.

The exhibition space covers an area of over 10,500 sq m and has a circuit running around it. This will give visitors to the Frankfurt Motor Show from September 14 to 24 the opportunity to experience the new models in action too.

Both the BMW Concept 8 Series and the BMW 7 Series Edition 40 Jahre are testimony to BMW’s expanded presence in the luxury segment. Other facets of driving pleasure are demonstrated at the show by the BMW Concept Z4, the new BMW 6 Series Gran Turismo and the new BMW X3 respectively – including exhilarating open-air fun, elegance and long-distance comfort and multi-faceted sportiness.

The know-how gleaned from competing in motor sport is a traditional component of the BMW brand’s DNA, and it endows the new BMW M8 GTE with ideal credentials for endurance racing.

The new BMW M5, meanwhile, transfers these high-performance genes from track to road to stunning effect. The new edition of the BMW i3, which is making its debut appearance at the show together with the new and even sportier BMW i3s, illustrates just how closely the company associates driving pleasure with sustainability, it said.

BMW Motorrad is also placing the spotlight on the intensely emotional and sustainable sides of mobility in Frankfurt. The exclusive BMW HP4 RACE for track use and the BMW Motorrad Concept Link, boasting an all-electric drive system and state-of-the-art connectivity technology, are joined by numerous other pioneering ideas for urban mobility in tomorrow’s world, the company added. – TradeArabia News Service