Dollar Rent A Car, one of the fastest growing car rental companies in the region, will unveil its new branding at this year’s Arabian Travel Market, the region’s largest travel and trade exhibition taking place from April 24 to 27 April, at Dubai International Convention and Exhibition Centre.

The perfect platform to share this major milestone, Dollar Rent A Car will present the new logo to existing partners and potential clients throughout the four-day exhibition.

Marwan Al Mulla, general manager for UAE and Oman, said: “We are extremely excited to unveil the new Dollar logo at Arabian Travel Market. We have gone through an entire brand change and we are so proud of the new logo. We have created new brand guidelines that will strengthen the Dollar brand, different from its competitors.”

He added: “We will position the brand as the smart choice for a simplified car rental experience. The more consistent we portray our brand the more customers will recognize us, the more they will consider us for their next purchase. Customers tend to purchase from brands they recognise.”

The team will also showcase its line-up of new vehicles and latest models to cater to all kinds of travellers – business, leisure, family, individual and groups.

Dominic Hagerty, head of sales and marketing, added: “Surpassing customers’ expectations is sometimes a challenge in this fast-paced world. It’s about finding the right balance between learning what customers want and also finding things which they want before they ask you for it. It’s the only way to stay ahead of the curve, but with our new brand and technology based approach, we are confident of continued growth in 2017.”

The team and management of Dollar Rent A Car will be available to meet with visitors and exhibitors at ATM at the Main Hall stand CR1250. – TradeArabia News Service