The Montreal-based Motorsports In Action (MIA) team has announced the arrival of two prestigious sponsors, Swiss Corum watches and Zetta Jet, who join the team in their season’s pursuit of the Continental Endurance SportsCar Challenge, with events held in both Canada and the US.

Branded in Corum and Zetta Jet livery, the two McLaren 570S GT4 entered by the MIA team will take to the Sebring track starting this Thursday.

Prestigious Swiss watch company founded in 1955 and based in La-Chaux-de-Fonds, canton of Neuchâtel, Corum is associating itself with this type of endurance competition for the first time.

"We are proud of this partnership with Motorsports In Action (MIA). The team is a dynamic one that uses McLaren cars, who are known worldwide for its prestige, its efficiency and the beauty of its products. These are all characteristics that are in common with the Corum enterprise" mentions Davide Traxler, CEO of Corum, whose family of watches include Admiral, Golden Bridge, Bubble and Coin.

The world's first truly personalised private airline, Zetta Jet promises to deliver the ultimate in bespoke luxury experiences to a discerning clientele with its unique experience that combines the dedicated Asian service philosophy with the flexibility and ‘can-do’ spirit of the US, adorned with the glamour of Europe’s enduring chic on its Bombardier fleet with ultra-long range intercontinental capabilities across the Pacific Rim.

"We are very pleased with this new collaboration with the Motorsports In Action team" said Geoffery Cassidy, managing director, Zetta Jet. "We are looking forward to following the two MIA teams' Continental SportsCar Challenge performance on the track." – TradeArabia News Service