German automaker Mercedes-Benz has launched four exclusive Mercedes-AMG G 63 editions for the GCC region, under the new "designo manufaktur" individualisation programme.

As per the programme, customers can choose equipment, appointments features, unique and exclusive colours, material compositions for interiors as well as exterior, and a host of combination options, said a statement from the company.

Each edition is finished with exclusive colours referenced by the region’s indigenous environment: Gulf Falcon, Blue Oryx, Red Cobra and Pearl Oyster, and limited to only 63 vehicles per edition, available for pre-order, it said.

With the traditional craftsmanship and the highest quality, the programme allows the off-roader to develop its own special character and unmistakable style, it added.  

With the purchase of each G-Class, customers will also receive “The Key Vault” – a customised box which will reflect the limited edition number of the vehicle (e.g. 1 of 63) and a special badge that can be placed on the body of the car to set it apart on the road, said a statement.

Lennart Mueller-Teut, head of marketing and communications, Mercedes-Benz Cars Middle East, said: “The G-Class is all about contrasts rather than contradictions. It is an accomplished blend of cross-country vehicle and luxury saloon. There is no entry-level here: style and comfort abound in every edition.”

“The individualisation programme allows customers to make their G-Class as individual as their home,” he said.

“The limited editions will be highly welcomed by our discerning customers in the GCC as it offers them what they have always been looking for - the best or nothing,” he added. – TradeArabia News Service