Souqalmal.com, one of the biggest insurance aggregator/comparison sites in UAE, has announced the launch of its online end-to-end car insurance comparison platform across the UAE, coinciding with Ramadan when both car and car insurance sales are at their peak.

This marks a key milestone in Souqalmal’s history, with the site offering consumers the largest choice of insurance providers in the country, said a statement from the company.

The latest addition to Souqalmal’s portfolio follows the findings from a survey the team conducted specifically ahead of the launch, where an overwhelming percentage of respondents (90 per cent) said they would consider an online platform to renew their car insurance.

“Considering the survey findings and our exponential growth in visits in the last year, it is a perfect time to launch our insurance aggregator platform," remarked its CEO Ambareen Musa.

"Consumers are actively asking for the ability to have their policies issued online and we are responding to this request. Insurance companies have welcomed us and have been very progressive in their thinking," stated Musa.

To coincide with the launch, Souqalmal revealed its new mascot Sam, set to be the face behind Souqalmal’s Insurance, to further help consumers compare before they buy, said the company statement.

Sam helps them in every step on the way, from enabling them to navigate financial jargon and simplified terms and conditions, to comparing all products available in market and being able to purchase policies and financial products online.

The new Souqalmal car insurance platform is fully secure and most importantly customer-centric, allowing users to get real time quotes in less than 60 seconds and have their policy issued to them in 60 minutes (time to policy for each provider is actually specified on the site), said the statement.

Beyond convenience, it also gives users the ability to compare the best policy for them based on all critical cover options (not only price) and their individual impact on premiums. Customers also have access to a UAE based call-centre 7 days a week for any questions and support. Users can also download a fully dedicated buyer’s guide to car insurance in UAE, the first of its kind in the country, it added.-TradeArabia News Service