Nissan launched for the Middle East its all-new Nissan pick-up Navara, setting new standards for the segment in toughness, performance, styling and advanced features.

The launch event took place at the rugged Pyrenees Mountains of Barcelona, Spain, to showcase the off-roading capabilities of the vehicle.

The all-new Nissan pick-up Navara has already been named International Pick-up of the Year 2016 in Europe. It builds on Nissan’s 80-year heritage with 14 million pickups sold in over 170 countries through 12 generations.

Speaking at the launch event, Samir Cherfan, Nissan Middle East’s managing director said: “The all-new Nissan pick-up Navara concept merges the previous Navara modernity with the Nissan Pick-up’s toughness which has made it one of the best-selling pick-ups in the GCC over decades. With segment leadership across so many areas in the all-new Nissan pick-up Navara, we anticipate our sales in GCC market will increase by 41 per cent over the next three years.”

The all-new Nissan pick-up Navara offers class-leading transmissions and is a segment leader in delivering a 7-speed automatic transmission.  It is also the only Japanese pick-up that offers a 6-speed manual transmission in any pick-up class, a statement said.

The four-wheel drive system builds on the strengths of the previous generation model to deliver surefooted traction over rough terrain. The system is engaged and disengaged electronically via a rotary button located on the dashboard. For best economy and handling drivers can stay in 2WD mode on the road, while for off-road conditions drivers can select the 4HI mode while driving up to 100km/h.

The all-new pick-up Navara is now offered with a choice of petrol and diesel engines in eight grade/levels and will have a price range between $18,232 and $27,967 in the GCC. Prices per market will be revealed at their respective launches and will vary from region to region, the statement said. – TradeArabia News Service