Euro Motors Jaguar Land Rover, the exclusive distributor of Jaguar vehicles in Bahrain, last night (May 9) launched Jaguar F-Pace, the British automaker's first SUV, in the kingdom at a glittering ceremony.

The event, at The Ritz-Carlton, Bahrain, was attended by British Ambassador to Bahrain Simon Martin, Euro Motors Jaguar Land Rover managing director Nawaf Khalid Al Zayani, VIPs, senior company officials and invited guests.

The all-new Jaguar F-Pace is a practical sports car and the most important launch in the brand history. It delivers an unparalleled driving experience, an official said.

Designed, engineered and manufactured in the UK, it has undergone thorough regional testing at Jaguar Land Rover’s Engineering Test Centre in Dubai.

The all-new Jaguar F-Pace is a performance crossover designed and engineered to offer the agility, responsiveness and refinement that all Jaguars are renowned for, together with unrivalled dynamics and everyday versatility, the company said.

Developed using Jaguar’s lightweight aluminium architecture, the F-Pace combines purity of line, surface and proportion with F-Type-inspired features such as the powerful rear haunches, fender vents and distinctive tail light graphics.

By remaining absolutely true to the design principles, the F-Pace is immediately recognisable as a Jaguar. The bold front grille and the muscular bonnet hint at the performance potential of engines like the available V6 380PS supercharged petrol engine on the F-Pace S. Elements such as slender full-LED headlights, forged 22-inch wheels and short front overhang carry the design vision of the C-X17 concept through to production.

Boasting Jaguar’s new infotainment system, its most advanced all-wheel drive system and a remarkable range of active safety technologies, the F-Pace makes every journey a better, more rewarding experience, it said.

Al Zayani said: “This is a momentous occasion as the introduction of the all-new Jaguar F-Pace is in line with our commitment to offering our loyalists the very latest in the Jaguar Land Rover line-up. As the exclusive distributor of Jaguar vehicles in Bahrain for almost three years now, today we are proud to take another step, along with Jaguar, in reinforcing our commitment to our customers by providing cars with only the very best automotive technology and driving innovation.”

“The launch of the all-new Jaguar F-Pace marks a new era for Jaguar and in tandem with the milestone, Euro Motors Jaguar Land Rover has decided to step into the new age as well with our new financial assistance scheme that highlights our mission to support customers in their decision to buy the distinguished vehicle. It is for this reason that I would also like to announce with pride that anyone who buys a Jaguar F-Pace will receive a financial contribution towards the purchase in the form of a down-payment, thereby emphasising on our desire to welcome them into the Jaguar family and lifestyle,” he added.

“The All-New Jaguar F-PACE is a performance crossover with outstanding dynamics combining dramatic looks with everyday versatility which I am confident will resonate on an emotional level with our customers both regionally and from around the world. This vehicle has garnered a huge amount of attention globally particularly by setting a Guinness World Record for the largest ever loop-the-loop during the official unveiling in Frankfurt and we are extremely proud to be revealing the all-bew F-Pace here in Bahrain,” he added.

The F-Pace is now available exclusively at the Euro Motors Jaguar Land Rover showroom in Sitra with prices starting from BD22,995 ($60,561) with free five-year service, warranty and road assistance.  - TradeArabia News Service