Nissan has announced the world premiere launch of its Patrol Desert Edition at the Dubai International Motor Show, which opened yesterday (November 10).

The Desert Edition was developed in partnership with UAE Rally Champion, Dr Mohammed Ben Sulayem, FIA Vice President and President of the Automobile and Touring Club UAE, specifically for regional consumers.

The Patrol Desert Edition affirms the Japanese automaker’s strong commitment to delivering tailored models for customers in the region. It follows a GCC research study that showed demand for a bespoke version of the Nissan Patrol that takes its already legendary off-roading abilities to even greater heights, the company said.

“At Nissan we have a strong commitment to the region and are believers in understanding the specific demands of our Middle East customers,” said managing director of Nissan Middle East, Samir Cherfan. ”We received resounding feedback calling for even more luxury and performance, both on the road and off it. We are therefore extending our range with some extremely special, bespoke versions of the Nissan Patrol. With the world premiere launch of the Nissan Patrol Desert Edition at the Dubai International Motor Show we are delivering a tailored vehicle that fits our regional customers’ requirements.”

Nissan’s regional research survey, which was conducted in 2014, also highlighted that its GCC customer’s demanded for an even more luxurious and sporty version of the Nissan Patrol. This insight led to the development of the Nissan Patrol Nismo, which the automaker announced today will be available before the end of its fiscal year (March 2016).

The Patrol Nismo will be priced from $100,470 in the UAE.

“It gives me great pleasure to share the price and availability details for the iconic Patrol Nismo,” continued Cherfan. “The Nissan Patrol already occupies a unique place in the hearts and minds of off-road enthusiasts in the Middle East. With the addition of both the Nismo version and the Desert Edition, Nissan is engaging directly with its customers and delivering incredible vehicles that fit their exact requirements”.

To add to its packed agenda, Nissan Middle East also showcased the world premiere launch of it “Nissan Patrol: The Movie” experience, where visitors get the chance to star in their own action movie, featuring the 2016 Patrol.

Visitors are coached by a director to complete unique shots in front of a special green screen, before exiting to receive their personalised trailers and movie posters. For those still fancying their five minutes of fame, the “Nissan Patrol: The Movie” experience will be available to all visitors throughout the Dubai International Motor Show at Nissan’s outdoor stand located in the courtyard next to Sheikh Saeed Hall Entrance.  – TradeArabia News Service