Nissan is 'the fastest-rising automotive brand'
DUBAI, October 6, 2015
Nissan has been named one of the world's most valuable brands for this year, according to leading brand consultancy Interbrand.
In the Best Global Brands Study, released by Interbrand, Nissan ranked 49, up from 56 last year and 90 with a brand valuation of $3.8 billion from the company’s inaugural appearance on the list in 2011, said a statement.
Nissan is the fastest-rising automotive brand in this year’s study, it said.
Roel de Vries, Nissan, Corporate vice president and global head of Marketing and Brand Strategy, said: “Nissan’s rapid ascent in five short years from place 90 to now 49 shows we’re playing in the right spaces and engaging with consumers while always remaining authentic.
“Growing a global brand that’s exciting and innovative is an integral part of our company’s success.”
The study cited the strength of Nissan’s engagement with millennials, effective sponsorship opportunities and customisation offerings among the drivers of the company’s brand health and again named them a 'Top Riser.'
The value of the Nissan brand was estimated at $9.08 billion, a 19 per cent increase from last year's estimated value of more than $7.6 billion.
The study also applauded Nissan tapping into sponsorship opportunities to reach younger audiences, including the UEFA Champions League activation in 2015 and NBC’s 'The Voice.'
It also highlighted the company’s customisation and personalisation of products, citing the new US Juke Color Studio and innovative new ownership schemes for LEAF buyers in Europe as relevant ways to connect with today’s consumer. - TradeArabia News Service
