The Bridgestone’s Tyre Safety and Eco Station (TSES) road show, endorsed by the Ministry of Interior - General Directorate of Traffic in Bahrain, arrived at Bahrain City Centre and ran its education and awareness campaign on tyre safety last weekend.

The campaign was developed by Bridgestone Middle East and Africa in 2011 as part of its corporate social responsibility initiatives and has been educating motorists across the GCC and North Africa for the last five years.

It was conducted in partnership with AJM Kooheji Group, Bridgestone’s sole distributor in Bahrain.

The road show station had a special demonstration corner where Bridgestone staff educated visitors with effortless steps to enhance safety while driving on roads.

Drivers were shown how to check the proper tyre air pressure and tread wear to avoid the dangers of driving with underinflated or overinflated and worn-out or damaged tyres.

There were also some demonstrations of eco-friendly products, which are safe and environmentally friendly. - TradeArabia News Service