Japanese carmaker Nissan has been named the Middle East's most effectively marketed automotive brand following the announcement of the Effie Awards.

The Effies, which reward any sector that has achieved success through proven, effective marketing communications, are considered the benchmark in their field, said a report in the Gulf Daily News (GDN), our sister publication.

Nissan has been awarded as the most efficient/awarded automotive brand in the Middle East and North Africa (Mena) region for the fourth year in a row.

The brand is ranked number three in Mena, two rungs higher on the ladder than last year and higher than any other carmaker.

Compared to other global Nissan campaigns, the Middle East has dominated the numbers with 70 per cent of global Nissan points.

“The Effies are an exceptional yardstick. They are a great resource for evaluating standards against external criteria,” said Nissan Middle East regional managing director Samir Cherfan.

"This is the fourth year in a row that we have had a stand-out showing in the Effies. Nissan is proud of our Effie accolades as they are a tremendous barometre for brands, agencies and companies in general," he added.- TradeArabia News Service