Arabian Automobiles, the flagship company of the Dubai’s AW Rostamani Group, in association with Emirates National Oil Company (Enoc) subsidiary Enoc Lubricants, has announced the seventh edition of Xplore UAE – an annual event offering participants various off-road experiences.

Arabian Automobiles and Enoc won the first Guinness World Record for the event claiming the title for the largest convoy of off-road vehicles with over 153 SUVs taking part in 2013.

Michel Ayat, CEO of Arabian Automobiles, said: “Xplore UAE is our flagship community event and we sincerely enjoy sharing the spirit of off-road adventures with motorists from around the country. This year, the expedition will be even more memorable as participants will spend one night in the Rixos Bab Al Bahr resort in Ras Al Khaimah, giving families an opportunity to enjoy the thrill of Xplore UAE together.”

The added overnight stay includes a premium room with breakfast, lunch, as well as dinner, featuring live entertainment. In addition to exploring the beauty of the Wadi (Arabic for valley), families can enjoy the breath-taking mountain views and thrilling desert drives.

“We look forward to Xplore UAE this year and appreciate the support of our all our sponsors including our Platinum sponsor Emirates Islamic, the leading retail bank in the UAE and our Gold Sponsors Mapfre Assitance and Autopro,” Ayat said.

Zaid Alqufaidi, managing director, Marketing - Enoc, said: “Community initiatives are at the heart of Enoc’s corporate social responsibility commitments. Xplore UAE is a fun-event for all families that also supports a charitable cause, and through our partnership, we are underlining the value that ENOC Lubricants’ products bring to automobiles, and also highlighting the values of teamwork.”

Xplore UAE is organised by Arabian Automobiles and Enoc, and proceeds from the popular off-roading event benefitting a local charity.

For more information on registration and XploreUAE VII, participants can visit www.nissan-dubai.com or any Arabian Automobiles Showroom across Dubai and the Northern Emirates. – TradeArabia News Service