McLaren Automotive has promoted Robert Melville to the role of chief designer, reporting to the company’s design director, Frank Stephenson.

Melville brings more than a decade of design experience covering a wide range of projects for leading brands in the luxury automotive segment, said a statement.

For the past five years, Melville worked on the designs of the McLaren P1, 650S and, most recently, the Sports Series, previously known by its internal codename P13, which is scheduled to premiere on the world stage in the second quarter of this year.

In this new role, he will lead a creative team of designers tasked with developing the future visual direction of the brand including, building up on the new family look that debuted with the groundbreaking McLaren P1.

“Over the past few years, Rob has been heavily involved in shaping the current visual identity of the McLaren brand. McLaren operates from the dynamic haute-couture end of the industry and our customers continue to stimulate us from the design and product perspectives, and Rob brings a strong skill set and great enthusiasm to the team,” said Stephenson.

“These proven credentials will ensure a fresh and exciting look for the brand as we enter an important phase of business growth.” - TradeArabia News Service