The Infiniti Q50 Sedan, has been named ‘Best Executive Sedan’ at the Middle East Car of the Year Awards (Mecoty), held at the exclusive Meydan Beach Club, Dubai, UAE, recently.

Infiniti Q50 adds to its already strong list of global and regional accolades, bringing distinctive design, world first technologies, engaging performance and a new standard of in-car connectivity, said a company statement.

Offering new levels of driving personalisation, the Infiniti Q50 is for the new generation of young-minded, premium customers seeking Infiniti’s unique fusion of inspired performance and luxury, it added.

Juergen Schmitz, managing director of Infiniti Middle East, said: “Infiniti is the region’s fastest growing premium car brand and the Q50 has been a key contributor to this growth. The Q50 is the embodiment of Infiniti’s new era of customer focused products that blend the latest technologies with pioneering design.”

“As such, we are delighted to win this fantastic award of ‘Best Executive Sedan’ that further underlines the Q50 as one that truly inspires through its performance in all areas,” he added.

Currently in its inaugural year, the Mecoty integrates a complex yet transparent nomination and scoring methodology which is developed, tested and implemented by the most experienced ‘motoring minds’ of the industry.

“We are truly overwhelmed at the successful response that we have received in organising the debut edition of Mecoty,” revealed Saeed Al Marzouqi, chairman, Mecoty.

“There was always a need for car manufacturers to be recognised by an award body that will judge independently and be free of any commercial bias and end users also needed a common platform to read authentic reviews from professionals. We will continue to be a key platform for acknowledging automotive brands in this region,” he added. – TradeArabia News Service