Custom Events has launched the inaugural Middle East Car of the Year Award (Mecoty), where more than 40 car models in the region will take part in Dubai.

The event will be held from November 20 to 22 at the Meydan Beach Club at the Jumeirah Walk, JBR.

It will be attended by high-profile executives from international car manufacturers, regional auto dealers and media, and aims to become the region’s biggest and most coveted industry award, according to Saeed Al Marzooqui, chairman of Custom Events.

Meanwhile, Dubai Properties has signed a partnership with the firm as the platinum sponsor of the event.

“Visitors attending the awards will witness the display of 40 cars representing various brands and categories, along with specifications for each exhibited car to easily compare cars in every category, which include SUVs,  sedans, luxury cars, etc.” said Al Marzooqui.

“Mecoty Award is an independent, unbiased award, which will attract strong competition and offer equal winning opportunities to all brands. The result will be a transparent event, accurate results and well-informed votes, as visitors will get the chance to meet the judging panel for advice and guidance” he added.

Nasser Taqi, partner, Custom Events, said: “Mecoty Award will serve as a link between specialised, experienced auto journalists and international manufacturers to select and celebrate the best products annually. This would offer companies the right vision and direction to develop cars according to the latest trends and demands, and help them create further innovations and breakthroughs.”

It is an independent platform and a place where visitors can examine several models first-hand, which represents a genuine source of information that supports their decisions when choosing to invest in the right car, he added. - TradeArabia News Service