Mercedes-Benz’s website specially created for the Middle East region, within the first three months since its launch the site has registered a significant increase in visitors, a low bounce rate and considerably high number of pages visited in comparison to other luxury automotive brands in the region.

As part of its digital revolution, Mercedes-Benz has also launched its fully integrated mobile website, and the official Middle East Instagram and LinkedIn accounts.

Dirk Fetzer, director of sales and marketing at Daimler Middle East & Levant, said: “The decision to launch a region-specific website is unusual for Mercedes-Benz’s, in fact we are one of only two markets globally to have a dedicated website, which highlights the importance of the Middle East for the company. Designed, built and managed within the Middle East. We have actually created 11 dedicated sites for each of our regional territories. We wanted to provide an information tool rich in content and design, and to be continually relevant and inspiring for both existing and prospective customers, whether individual or corporate, as well as our highly engaged media.”

The new website design is underpinned by fresh content and imagery; a key feature in visualising the information is the use of integrated videos that enable the user to preview the Mercedes-Benz model. Product details and information are clear, simple and consistent in presentation for all models, with a user friendly navigation facility that allows the user to preview details by simply moving over the tabs.

With more than 26 per cent of visitors to the Mercedes-Benz regional website doing so through mobile devices, a decision was made to create a dedicated mobile website that is fully optimised to ensure easy and consistent viewing across all smart phones and various screen sizes, and that allows for mobile specific content.  – TradeArabia News Service