The all-new Ford Fusion, which carries a wide array of driver assist technologies, has seen great feedback and increasing demand since its introduction in the Middle East.

The award winning Ford Fusion leapfrogs its main competitors with an unprecedented suite of driver assist technologies usually found only in luxury cars costing twice as much, said a company statement.

"More and more customers are realising the tremendous value package it offers in its highly competitive segment, combining value for money with a rewarding driving experience," it said.

A package of radar, ultrasonic, optical and motion sensors adds a new level of convenience for midsize sedan customers by transitioning beyond passive safety technology to offer drivers Lane-Keeping System, Driver Alert System, Blind Spot Information System (BLIS), active park assist, cross-traffic alert, adaptive cruise control, collision warning and a rear view camera, it said.

“With an impressive list of game-changing technologies and class-leading engines as well as head-turning new designs, smart technologies and superior quality, the Ford Fusion truly stands out from the rest”, said Kalyana Sivagnanam, director of Ford Middle East & North Africa.

Fusion’s suite of driver assist technologies are the result of the addition of new sensors, including cameras and radar combined with existing technologies, such as electric power-assisted steering (EPAS) and data from the anti-lock braking and stability control systems.

“These new sensing technologies help extend the driver’s own senses, providing a level of assistance never before available to the family sedan buyer,” said Adrian Whittle, Ford Fusion chief engineer.

What’s next?
The driver assist systems in the new Fusion mark Ford’s near-term next steps in the development of future mobility technologies. Sensing systems similar to what will be installed on the new Fusion are the foundational hardware that will help further progress active safety technology in the future including autonomous assisted driving in the long-term, the comapny said.
 
“The new Fusion is a showcase of how we will use sensors and vehicle data to enhance the driver’s own capabilities when behind the wheel,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. “Driver assist technologies will continue to provide increasing levels of convenience in the near-term. In the future, they also will help us manage issues such as traffic congestion and CO 2 reduction.” - TradeArabia News Service