Luxgen, one of Taiwan’s premium automotive brands, has been launched in the UAE with its range which includes SUV and MPV.

Represented in the UAE by Western Auto, part of ETA Ascon Star Group, Luxgen vehicles are equipped with premium safety and convenience technologies such as LDWS+ (lane departure warning system), Side View+ (blind spot monitoring), Night Vision+ (night vision camera), Eagle View+ (a 360-degree surround view camera), iKey+ (smart keyless entry) and THINK+ (the sophisticated infotainment system equipped with multimedia, navigation, phone and diagnostic funtions).

Luxgen SUV range starts from Dh115,000 ($31,300) for the Luxgen7 SUV M/L + version and tops out at Dh129,000 for the Luxgen7 SUV P/L version. The Luxgen7 MPV M/L, meanwhile, starts at just Dh105,000 while the range-topping Luxgen7 MPV P/L+ version goes for Dh119,000.

An all-new sedan will be added to the line-up the third quarter of 2014.

The THINK+ infotainment system that integrates all the important multimedia, communication and vehicle setting and information data into a one hi-res and slick display.

It allows you to control all your digital audio devices, hands-free Bluetooth telephony as well as displays real time vehicle status reports and warnings. It also feature voice activated controls which are configurable for a greater level of personalisation.

The brand’s unique ‘Wings of Intelligence’ design language is combined with human-centric ergonomic engineering to create an ingeniously advanced but user friendly cockpit which packs high-contrast instrument panel, intelligent anti-theft seat and many other advanced designs and features.

A 2.2-litre turbocharged engine powers both the SUV as well as the MPV. The engine is unique because while it delivers the power of a bigger six-cylinder engine, it returns the fuel economy of a smaller four-cylinder unit.

The engine is mated to a five-speed automatic transmission from Japanese specialists Aisin and delivers imperceptible shifts for smooth unruffled progress.

“No other vehicle in the market balances style and substance as well as a Luxgen. Luxgen is a brand for the thinking man and is aimed at people who appreciate unique product offerings incorporating advanced technology,” said Jeffrey Chen, GM-International Business Department Luxgen Motors.

“All Luxgen vehicles boast premium fit and finish, with use of high quality materials. We are pleased to be associated with such a premium quality car brand in the region,” said AJ Kamal, CEO – Western Auto. – TradeArabia News Service