Al Habtoor Motors, a unit of UAE-based conglomerate Al Habtoor Group, is set to launch the complete range of Chinese automotive brand’s passenger and commercial vehicles in the upcoming weeks.

Khalaf Ahmad Al Habtoor, chairman of the Al Habtoor Group and Sultan Al Habtoor, president of Al Habtoor Motors recently attended a private viewing of the Chery lineup.

“Chery is a world-renowned and respectable brand and I am confident that it will be received well in the UAE, equally as it has been accepted across Asia, Central America, South America and South Africa,” said Khalaf Al Habtoor.

The unveiling comes after Al Habtoor Motors signed an exclusive deal with China’s top selling car brand earlier in the year.  The contract was signed by Sultan Al Habtoor and Michael Zhang, deputy general manager of Middle East Region for Chery.

Al Habtoor Motors has been a leading player in the regional automotive market since 1983. With distribution exclusivity for the Mitsubishi, Fuso, Temsa, Bentley, Bugatti and McLaren in the UAE, Chery will complement the Al Habtoor Motors vehicle range by bringing in five of its reliable and affordable models offering customers something new.

The much anticipated launch of the Chery showroom in Dubai is planned for the end of October. The range will be officially unveiled at the Dubai International Motor Show, running from November 5 to 9.

“We will be targeting fleet buyers along with individual customers. Needless to say, we are thrilled about the new member of our Al Habtoor Motors family and are confident that Chery will make its way to the UAE roads in greater numbers year on year,” said Joe Rogan, sales director of Al Habtoor Motors.

Chery Automobiles, which was founded in 1997, manufactures passenger vehicles, commercial vehicles and minivans in various segments and has global presence in over 80 countries.

“Introducing Chery in the UAE was a very strategic decision for Al Habtoor Motors. We are impressed by the fast growth, innovation and competitive range that are visible in the Chery line up. We believe that this is great news for all the residents of the UAE,” Rogan added. – TradeArabia News Service