A R Albisher and Z Alkazemi Co, the exclusive distributor for Mercedes-Benz in Kuwait, recently launched the revamped E-Class featuring new, efficient engines, new assistance systems and a new design idiom.

Abdul Rahman Albisher & Zaid Alkazemi Co general manager Michael Ruehle officially debuted the new E-Class and presented the latest innovations and specifications that position it as the best E-Class ever.

No less than eleven new or optimised assistance systems were unveiled, which combine a host of comfort and safety features, all of which Mercedes-Benz refers to as ‘intelligent drive.’

“As with every new generation of this quintessential Mercedes-Benz, the new E-Class brings a breath of fresh air to the luxury class with innovations in the areas of safety, design and efficiency,” said Ruehle.

“The E-Class is the segment leader. The German luxury executive vehicle achieved over 15,000 sales across the region in 2012 – that’s a 19 per cent increase from the previous year alone. We are expecting the new E-Class to impress our customers even more and can confidently say that we expect even greater demand for the new model.”

The new E-Class includes systems which for the first time can help to prevent accidents with crossing vehicles or pedestrians, active Lane Keeping Assist which can help to prevent accidents with oncoming traffic, or anti-glare continuous high-beam headlamps. As such, Mercedes-Benz is underscoring its leading position as a safety pioneer.

The new E-Class makes a significant step forward when it comes to efficiency and ecology too. This comes courtesy of new, powerful BlueDirect four-cylinder petrol engines featuring sophisticated direct injection technology. This powerful development boost is reflected to exciting effect in the design of the E-Class. With its new design the E-Class encapsulates efficiency, intelligence and emotional appeal in a visually superior manner.

The E-Class is available with a particularly broad range of powerful and efficient petrol engines.

A new element is the expansion of the BlueDirect petrol engine family with the addition of a four-cylinder petrol engine with spray-guided direct injection, based on the same trend-setting technology used in the latest generation of six and eight-cylinder engines from Mercedes-Benz.

New developments for the four-cylinder engine include the first dynamic balancer with full anti-friction bearings to be used in a petrol engine as well as a switchable water pump.

The engine also sees the world's first use of the stratified lean burn processing combination with exhaust-gas turbocharging and external high-pressure exhaust gas recirculation. As a result the E-Class achieves a combined optimum consumption figure of 5.8 litres per 100 km.

The Mercedes-Benz E-Class offers the 7G-Tronic Plus automatic transmission with Direct Select lever and Direct Select shift paddles. This latest stage of evolution of the 7G-Tronic Plus provides significant advantages in terms of efficiency and ease of maintenance. – TradeArabia News Service