The 2013 Ford Taurus, the US automaker’s flagship sedan, posted an 88 per cent increase in regional sales during the first quarter of this year, while it registered an increase of more than 200 per cent in Qatar.

“Since Ford Taurus debuted in the region, it has consistently become a favourite among Ford customers with its array of safety, infotainment and fuel-saving technologies which even more expensive sedans cannot match,” said Thierry Sabbagh, Ford Middle East’s director of Sales.

“This encouraging performance in Qatar proves that customers welcome the Ford Taurus and appreciate the unique features and driving dynamics that this model offers them, and that our commitment to deliver quality, smart, safe and fuel-efficient vehicles is well-appreciated.

“Ford Taurus is not just big in size but leverages technology to deliver best-in-class quality and performance, elevates driving dynamics and maintains its safety legacy,” Sabbagh continued.

“It has definitely raised the technology bar and our customers love it. Adding unique features like MyFord Touch powered by SYNC, active park assist and EcoBoost engine availabilities keeps Taurus a rolling showcase of technology leadership. With award-winning Ford Taurus and Ford Taurus SHO available, our customers only have the best choices that suits well their lifestyles.”

Ford Taurus received accolades from critics and consumers alike.  The full-size sedan recently topped the Large Car category in JD Power and Associates’ 2012 Initial Quality Study and received the highest overall vehicle score (5-star) New Car Assessment Program (NCAP) from the National Highway Traffic Safety Administration.

The 3.5-liter V6 is offered as standard equipment in Taurus SE, SEL and Limited series models.

In the Ford Taurus, this engine benefits from the addition of twin independent variable camshaft timing (Ti-VCT), achieving better fuel economy, more horsepower and a reduction in part-throttle emissions compared to the previous standard Taurus V6, a statement said.

The engine delivers an expected increase of 170 litres per kilometre on the highway, with 10 per cent more horsepower than the current model, according to the statement. – TradeArabia News Service