Juma Al Majid Establishment (JAME), the sole distributer of Hyundai commercial vehicles in the UAE, has opened a 15,800 sq ft showroom for heavy commercial vehicles in Dubai.

Juma Al Majid Establishment (JAME), the sole distributer of Hyundai commercial vehicles in the UAE, has opened its first dedicated showroom
in Deira, Dubai to showcase the line-up of heavy commercial vehicles from Hyundai Motor Company.

Launched last year to a highly receptive audience, the comprehensive range of heavy commercial vehicles caters to a profound need for these vehicles in the region. This need is a product of vast construction and the fast-paced growth that can be seen in the UAE.

The showroom launch was attended by high profile officials from both Hyundai Motors and JAME including Khaled Al Majid, the vice chairman of JAME along with Harry Choi, the vice chairman of heavy commercial vehicles from Hyundai Motors who hailed the new showroom, with its exceptional facilities and services, as a definitive step for sustained growth.  

Khaled Issa, the chief operating officer, Juma Al Majid Group, said the introduction further serves to promote Hyundai’s position as a leader in the segment.

According to him, Hyundai aims to be one of the top five truck producers in the world in the next five years. "With Dubai acting as a commercial hub for the region, the new showroom is strategically placed to open the region up to the comprehensive line-up of HCV that Hyundai has made available," stated Issa.

"We are extremely proud of how true to the vision the showroom has proven to be, and are confident that it will continue to show a ‘Dealership Experience’ that will not be found anywhere else,” he noted.

This ‘Dealership Experience’ is part of a larger vision to promote Hyundai’s ‘Modern Premium’ concept that values creating new possibilities with new thinking in terms of both customers and cars. As a part of this enhanced experience, expanding the network of branches and showrooms provides exceptional service to valued customers with conveniently located reachable sales points.

Walaa Diab, the national sales manager of Hyundai HCV at JAME, said, "Hyundai has a history of making heavy-duty trucks that customers can rely on, with persistent improvements that act to strengthen the brand’s reputation in the segment."

"We are confident that the showroom will serve to further boost sales and brand perception as we continue to compete with our own class of quality and reliability all in attainable price," he added.-TradeArabia News Service