Hyundai Motor Company recently staged a world premiere of the HCD-14 Genesis concept at the 2013 North American International Auto Show (Naias), presenting a glimpse of its future design directions for its premium vehicles.

The luxury concept also hints at the company’s future premium convenience features by showcasing cutting-edge technologies such as innovative eye-tracking and gesture-based controls. Sales of Hyundai’s luxury vehicles have been posting significant gains worldwide, especially in the US, China and Middle East, a statement from the company said.  

“Hyundai’s Genesis and Centennial models are now recognised as serious contenders in the global luxury market. Our concept vehicle today will further raise Hyundai’s premium brand image,” said Tak Uk Im, chief operating officer (COO) and head of Hyundai Motor’s international operations division in Seoul. “Our focus going forward is to strive for brand innovation based on quality.”

In 2012, Hyundai’s top end models such as the Genesis and Centennial (also known as Equus in some markets), saw a 24 per cent sales increase outside Korea compared to the previous year. In particular, in the Middle East region, sales of the two models reached 4,132 units, an increase of more than 45 per cent from a year earlier. For the first time, Centennial was named 2012 Car of the Year by the leading Middle East car magazine, Sport Auto.  

“The success of the Genesis and Centennial paves the way for a new generation of rear-wheel drive premium products,” said John Krafcik, president and CEO, Hyundai Motor America. “HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology.” – TradeArabia News Service