E-junior, the exclusive UAE kids channel on eLife, has rolled out an exciting ‘Catch the Bus’ campaign on road safety, in collaboration with Total Marketing Middle East and Dubai Police.

The campaign aims to reinforce road safety habits amongst children through interviews, tips, trivia questions and exciting prizes.

As part of the campaign, the e-junior crew visited schools asking informative questions, providing road safety information and distributing free goodies to winners of the fun quizzes.These visits were filmed and will be telecasted on the e-junior channel.

According to Fatiha Bensalem, senior manager/ e-junior, "Catch the Bus campaign is a great platform to encourage learning in an exciting way amongst school children."

"This year, the campaign serve’s e-junior’s two-fold commitment, which is to take part in children’s education as well as fulfil our responsibility towards the community by undertaking initiatives that are in the interest of the society in general," she noted.

“We are happy to have partnered Total Marketing Middle East and Dubai Police in this meaningful initiative which will further cement our reputation as the most watched children’s TV channel in the UAE.”

During the campaign, winners received on-spot goodie bags that include gift vouchers from Total Marketing Middle East, stationery from Staedtler, safety booklets from Dubai Police and e-junior goody bags.

eLife, is Etisalat’s flagship multiple play service covering landline, broadband Internet and TV . The eLife double and triple play bundles come with some distinct advantages, including lower prices when compared to individual subscriptions for Landline, Internet and TV.-TradeArabia News Service