Japan-based multinational automaker, Nissan, has unveiled the ‘class above’ all-new 2013 Nissan Altima, which breaks ground for the mid-size sedan segment.

More than 100 members of the press, VIP guests and senior Nissan representatives from across the Middle East attended the event held at Sheikh Hamdan bin Mohammed bin Rashid Sports Complex in Dubai.

“The same bold approach was taken with this exceptional unveiling as was applied during the development of the all-new 2013 Altima,” said Atsuo Kosaka, managing director, Nissan Middle East. “The safe thing to do would be to follow other automakers’ paths, conservatively evolving the Altima so as not to upset the existing owner base.”

“But that would not be in keeping with Nissan’s new brand philosophy of ‘Innovation and Excitement for Everyone’. Innovation is what we do. Human centric, accessible, purposeful. Excitement is the customer’s experience. Engaging, intuitive, energising.”

“We took one of our most successful models, kept its DNA and changed nearly everything – the visual appeal, the driving experience and, of course, the technology. The new Altima is hands-down the most engaging vehicle in its class,” said Kosaka. “If you liked the previous Altima, you’ll love this one even more. And if you’ve never driven an Altima before, get ready to have your notion of a mid-size sedan redefined.”

The result is a modern and charismatic vehicle over delivering on the fundamentals earned over four generations and two decades, for quality and reliability and adds new levels of innovation, fuel-efficiency, dynamic performance and premium style, a statement from the company said.

“The all-new 2013 Nissan Altima offers the whole package – stylish design inside and out, outstanding ride, handling, acceleration and fuel economy, and thoughtful technology solutions not currently found in the segment,” Kosaka added.  “For people who enjoy experiencing life to the fullest, we have the new premium mid-size sedan just for them.”

The all-new Altima is offered in three 2.5-litre engine equipped models, 2.5 S, 2.5 SV and 2.5 SL, along with two 3.5-litre V6 equipped models, 3.5 SV and 3.5 SL. – TradeArabia News Service