Japan-based luxury automotive company, Infiniti, has launched its Infiniti Inspired Blog, which gives an insider’s view of Formula One and Infiniti’s Red Bull Racing partnership.

It comes a week after its global ambassador, Sebastian Vettel, claimed top spot on the F1 driver’s leader board.

The blog will focus on F1 from a lifestyle perspective, including quotations from the team on the ground, sound bites from drivers, and images from the race day, a statement from Infiniti said.

Captioned images will also be available showing some of the more unfamiliar happenings from behind the scenes of the race, the statement said.

“I’m personally very excited about the newly-launched Infiniti Inspired Blog as it gives readers a pleasurable insight on each F1 race venue,” said Juergen Schmitz, general manager, Infiniti in the Middle East. “Fans will have a chance to see the Red Bull Racing and Infiniti Formula One partnership in action through latest videos and news posted on the blog.”

In addition to the news from the team and personalities at each Grand Prix race, visitors will find feature content exclusively available on the blog such as interviews with Celina Jade, Hollywood actress and martial arts expert, who stars in a short film alongside F1 World Champion Sebastian Vettel.

The short film entitled ‘Kung Fu Vettel: Drive of the Dragon’ is guaranteed to show the double world champion as he’s never been seen before, the statement said. The film is set for release in early May.

It is the first of Infiniti’s new ‘Inspired Performers’ series which will see Vettel and Red Bull Racing team mate Mark Webber swapping skills with other like-minded inspired performers who are leaders in their respective fields, it said. – TradeArabia News Service