Audi Middle East has announced the appointment of Felix Weller as sales director, highlighting its commitment to celebrating employee business performance.

Weller takes up this position after four years in the role of Audi dealer development director for the Middle East, a statement from the company said. 

He has 14 years’ experience of driving business results in the luxury automotive industry and has spearheaded the successful development of many key quality programmes for Audi Middle East, including the Audi Management Academy, the management skill development center for Audi in the region.

He has supported all of Audi Middle East’s 11 markets with implementing business management programmes and was responsible for heading up the project team tasked with developing the one of the largest Audi new car showrooms in Dubai, the statement said.

“Felix Weller is very much a ‘homegrown talent’ after joining us in Dubai in 2007 and has proven to be a great advocate of Audi’s ‘Vorsprung durch Technik’ philosophy,” Jeff Mannering, managing director, Audi Middle East, said.

“Progressing from his previous position, Felix will now have a strong retail focus, targeting volume growth, sales quality and customer satisfaction in line with our strategy of delighting our customers. His role will involve consulting with our regional dealers and enabling them to deliver Audi’s premium performance standards,” he said.

Prior to joining Audi, Weller had strong international experience working with another German premium car manufacturer across the markets of Europe, Asia, Middle East and Africa, with key roles in sales and marketing, strategy, and network development. – TradeArabia News Service