National Motor Company (NMC), a leading automotive distributor in Bahrain said it has opened a BD4 million ($10.6 million) automobile service centre in Sehla area of the Kingdom.

This new 9,000 sqm centre is the most strategically located of NMC's three facilities in Bahrain and will offer the highest quality of service to its Honda, GMC, Chevrolet and Cadillac customers, said a senior official.

"The customers at the facility will not only be able to watch their vehicles through clear glass windows as they are serviced, they will also have the choice to keep themselves fit in a  hitech gymnasium or play games while they wait," remarked NMC senior manager and customer service operations head Xavier Stephen.

The four-level building, which houses facilities for window tinting, valeting, a merchandise and accessories section, car rental and provisions for shuttle services to local destinations, among others, also offers customers free Internet access.

'We value our customers and want to offer them nothing but the best of services,' he added.

Stephen said the company, keeping in mind customer convenience, has introduced a collection service through which customers can have their vehicles picked up for service and repair.

'Sixty experts and certified technicians, half of them Bahrainis, will be at hand to provide premium service to more than 100 vehicles per day, six days a week,' he stated.

'We have also set up a round-the-clock emergency assistance service for customers.'

He said the opening of new facility is another clear evidence of the company's commitment to customer service excellence.

'We are committed to significant investment at this location and will soon set up a new state-of-the-art body repair centre, a parts' warehouse and a retail outlet.'

The parts warehouse at the old facility in Sehla, which also housed a service centre, was gutted in a fire in July 2008, after which it was rebuilt.-TradeArabia News Service