The Mini International magazine is now available as an iPad app in English in the iTunes App Store.

The app is different in the sense that it not only allows Mini fans to experience the contents of the printed edition in multimedia form, but also provides a weekly update with all the latest news - a Mini “best-of” from the blogs and websites, unlike.net, Nowness.com and davidreport.com.
 
The app will feature articles from The Mini International with even more pictures, videos and audio-visual streams - as well as weekly bulletins on the Mini brand, lifestyle, culture, and art, a statement from the company said.

The app’s interface concept is based on the printed edition and, like the magazine itself, is also characterised by its aesthetic design. Interesting feeds and an integrated Facebook share function guarantee perfect networking, the statement said.

A multimedia special that ties in with the international campaign “Another Day. Another Adventure.”, was released to mark the launch of the Mini Coupé, as well as a film documenting the Mini Clubman video art which was on display at the IAA International Motor Show in September.
 
The Mini International print magazine is published twice a year, in March and September. The application will be released at the same time as the print version and will be updated on a weekly basis through feeds from partner websites and the official Mini online channels, it said. – TradeArabia News Service