Emirati film director and producer Ali F Mostafa has been named a brand ambassador for the launch of the Range Rover Evoque in the Mena region.

Mostafa is the first Emirati to write, co-produce and direct a multi-lingual feature film made exclusively in Dubai – ‘City of Life’, breaking box office records for an Emirati film.

The collaboration will involve Range Rover working closely with Mostafa to support the launch plans for Evoque, the newest edition to the Range Rover line-up.

The Evoque will be the smallest, lightest and most fuel efficient model to date when it goes on sale at the end of the year, said a statement.

The collaboration with Mostafa is part of the unique global Range Rover Evoque launch strategy to partner with ‘City Shapers’ from the world of fashion, design, music and film, who have helped shape the cities they live in.

“Ali Mostafa is a pioneer within the Emirati film industry. Coupled with his unique creativity and style, he is the perfect ambassador for our Evoque launch campaign,” said Robin Colgan, managing director, Jaguar Land Rover Menap.

“We are thrilled to be entering into such an integrated partnership with someone who is so passionate about the city that he grew up in, and has a deep connection with the people living here. The Range Rover Evoque has received an overwhelming response so far and we hope to continue this growing excitement across the region through our partnership with Ali.”

Dubai-based Mostafa is the first Evoque City Shaper to be selected in the Middle East region. As an Evoque ambassador, Ali will drive his own personalised Range Rover Evoque, make appearances at prestigious events from motor shows to film festivals, and engage in social media activation across his own channels as well as Range Rover’s dedicated sites and blogs.

Ali Mostafa said: “I am honoured to be working with such an iconic brand as Range Rover to communicate the launch of the Evoque in the region.”

“When I heard what Range Rover was doing with the new Evoque, the decision to get involved was straightforward to me on many levels.  As I prepare for the shoot of my next film later this year, I have gladly taken the time to collaborate with Range Rover on this exciting and unique campaign,” he added. – TradeArabia News Service