UAE-based Marketing Eye FZCO said it is set to open the Gulf region's first boutique marketing communications consultancy specializing in automotive sector requirements at Dubai Media City.

Marketing Eye's hard launch takes place this month with the consultancy offering a wide range of in-house automotive marketing solutions from ATL, digital and printing as well as regional test drive launch events and direct marketing to car buyers.

"As the GCC's first one-stop-shop marketing communications consultancy specializing in the automotive sector we essentially offer our team's extensive experience in marketing American, Asian and European automotive brands in the Middle East," commented Adel Feidi, managing director of Marketing Eye FZCO.

The Automotive sector in the Middle East is one of the fastest growing auto markets in the world and valued in the hundreds of billions of dollars annually and covers heavy and light vehicles as well as auto parts and accessories, he noted.

"The increasing introduction of specialized marketing agencies in the UAE covering all sectors from finance to automotive is a sign of the service sectors growing maturity in this region," Feidi added.-TradeArabia News Service