US-based car rental firm Dollar Thrifty Automotive Group will focus on regional expansion, training activities and strategies to deal with the regional unrest at the upcoming Arabian Travel Market (ATM) in Dubai.

The travel trade show will run from May 2 to 5 at the Dubai International Conference and Exhibition Centre.

“Dollar Thrifty Automotive Group has had a phenomenal year, and for us, it’s full speed ahead,” said Jeff Cerefice, senior vice president, Dollar Thrifty Automotive Group, who will fly in from the US along with Tom Kelley, executive director, Global Franchise Development and Operations.

“The Mena region is extremely important to the company, which significantly contributes to our overall revenue. We have some big deals in the pipeline to expand our business, and will be speaking with our supporting partners, potential buyers, corporate customers and travel agents in order to ensure the continued success in the region,” he added.

Dollar and Thrifty franchises from UAE, Oman, Jordan, Kuwait, India, Turkey as well as corporate representatives from Europe, the US, Caribbean, Mexico and Latin America, will be attending the trade show to showcase their complete portfolio of services in their respective countries to the regional and international consumer.

The group will also host a training session for marketing, new customer service initiatives and time management following the event on May 6 and 7.

“We are continuously innovating and adapting our strategies to changing business scenarios across the region,” said Kelley.

“Dollar Thrifty is committed to reinforcing its reputation as one of the region’s premier automotive rental companies. Participating in events such as ATM, and coordination with franchisees across the region is important to compete in a very demanding and challenging market,” he concluded. – TradeArabia News Service