Saudi-based Al-Tala’a International Transportation Company (Hanco) has joined hands with Middle East Auto Services (MID) to launch an emergency breakdown service in the Kingdom.

Hanco operates a fleet of more than 10,000 vehicles from its headquarters in Jeddah, and has a network of 5 regional offices, 34 rental outlets and 8 workshop facilities strategically located across the kingdom.

The service, which begins this month, will cover emergency situations in any location in Saudi Arabia 24 hours 7 days a week, said a statement from Hanco.

The emergency situations being covered include low battery, fuel back-up and flat tire, together with a towing service and recovery service. A chauffeur service is also being offered.

The Hanco breakdown service comes close on the heel of the recent opening of its customer care center, which is a direct channel with a single unified number 92 000 18 44 to provide an enhanced service for incoming calls for reservations and enquiries.

The Hanco Customer Care Center is operated in partnership with Acxiom Mena, a leader in interactive marketing services, and is open for calls 12 hours a day from 8 am to 8 pm seven days a week Saturday to Friday.

“Customer care is at the very heart of our business and the Emergency Breakdown Service together with the recently opened Customer Care Center considerably strengthens our market position,” said Bob Farrow, CEO of Hanco.

“Through our ongoing change strategy we are continuously enhancing the customer experience as we get ever closer to achieving our goal to be the biggest and best car rental and leasing company in the Kingdom of Saudi Arabia,”he added.

Earlier this year, Hanco invested over SR130 million ($35 million) in a new fleet that includes brands such as Toyota, Chevrolet, Honda and Hyundai, while other key plans currently being implemented include expanding the nationwide network and increasing the workforce, Farrow added.-TradeArabia News Service