German automaker Porsche has delivered a record 6,275 units in the 2009/2010 fiscal year across the Middle East and Africa (MEA) region.

Porsche has also broken all previous records for June, with sales hitting 952 sales, marking one of its best order intakes ever.

The Porsche Cayenne led the way accounting for 48 per cent of deliveries over the last year, despite run-out phase of the old generation and the introduction of a new model only in June at the end of financial year.

The new Cayenne series saw a total of 1,112 units ordered prior to the market launch, while in June and July alone, 1,008 customers decided to purchase the new SUV.

Since its market introduction in October 2009, the Panamera has also been in high demand and accounted for 29 per cent of the total delivery spectrum.

Porsche’s highly praised luxury four-door model demonstrates its success by claiming a 13 per cent market share in the luxury limousine segment with a total of 1,799 Panamera vehicles being sold.

With close to 1,000 deliveries, comprising 15 per cent of all new Porsche car sales, the 911 range continues to be a highly popular and prized expression of motoring, a company statement said.

Likewise, the two-seater Cayman and Boxster models show a consistent performance and complete one of the most complete ranges among high-performance, luxury manufacturers, it added.

“While the past couple of years have presented challenges for all car manufacturers, Porsche has stood strong and tall through its stable and high-quality product range,” said Deesch Papke, managing director of Porsche Middle East and Africa.

“Our models are perfectly suited for people who take a long-term view. With the help of our importers and their constant commitment, we have worked hard over the last years to focus on staff development, optimized After Sales processes and a homogenous pricing strategy. We have earned the confidence of buyers and continuously ensure customer loyalty to our brand,” Papke added. – TradeArabia News Service