Volkswagen Middle East, the regional office of Europe’s largest car manufacturer, has launched its branded insurance services programme in the Middle East.

The exclusive programme offers insurance solutions through just one provider, eliminating the typically complicated multiple insurance provider relationships that customers currently endure, the automaker said in a statement.

Obtained from Volkswagen Middle East partner showrooms, the programme offers a simplified auto insurance process with unique benefits, it said.

The products include Volkswagen extended warranty, Volkswagen motor insurance, Volkswagen roadside assistance and Volkswagen return to invoice (RTI) GAP insurance.

“Volkswagen Middle East constantly strives to provide our customers with increasingly better service and solutions to their automotive needs,” said Stefan Mecha, managing director of Volkswagen Middle East.

“As a vehicle owner myself, I am well aware of the headache it can be trying to find, purchase and juggle more than one insurance provider for my car.”

“This new regionally supported Volkswagen financial service offering was created to solve this problem for our Middle East customers, and provide convenient simple support from the moment they leave the showroom,” Mecha added.

The programme has been developed by Volkswagen Financial Services (Volkswagen FS), a wholly owned subsidiary of Volkswagen responsible for the worldwide financial services activities of the Volkswagen Group.

A staggered introduction of the new insurance program to Volkswagen partner showrooms across the region has commenced, with the service currently available to customers in Qatar by official Volkswagen partner, Saad Buzwair Automotive.

Behbehani Motors Company, the official Volkswagen partner for Kuwait, will be next to feature the programme in the final quarter of this year, with other Middle East partners set to follow in 2011. – TradeArabia News Service