French car manufacturer Renault has announced the appointment of Benoit Turibe as its new marketing director for the Gulf region.

Turibe brings over 10 years of experience working with Renault in Europe, across the product marketing, events communications, public relations and advertising fields, said a company statement.

His new position with Renault GCC will see him take responsibility for developing and deploying Renault’s global marketing policy throughout the region, and helping to build the brand’s image across the Middle East, it added.

Commenting on the appointment, Turibe said “I have enjoyed a long and prosperous career with Renault in Europe and I am excited to begin a new challenge with the company here in the GCC.'

'This region is growing rapidly and is extremely important for Renault’s worldwide strategy. I look forward to building Renault’s presence in this market with consistency and in line with the spirit of our brand baseline ‘Drive the Change’.'

Prior to his new position, Turibe was based in Boulogne, France and was in charge at Central Marketing for the worldwide Advertising Strategy of the Renault and Dacia Brands.

Mustansir Lakdawala, Renault GCC managing director said: “As we continue to grow in this market, we are expanding the Renault GCC team to meet the demand, and we are thrilled to welcome Benoit Turibe as our new marketing director.'

'He brings with him a wealth of knowledge and understanding of the Renault brand and I am certain he will be a valuable asset to our team,' he added.

Headquartered in Dubai’s Jebel Ali Free Zone, Renault’s GCC office has a 13-strong team of highly experienced industry professionals to support local and regional initiatives and increase Renault’s profile in the Gulf.-TradeArabia New Service