Hertz, the world’s largest general use car rental brand, has appointed Gina Costa as commercial director for the Middle East and Africa region (MEA).

The appointment follows the opening of Hertz’s first regional corporate office for the MEA in Dubai last year.

“Gina’s appointment as Commercial Director for Hertz, MEA and the opening of a regional corporate office is a serious investment by Hertz reflecting our commitment to the region. It is part of a long range regional investment plan designed to deliver increased support to our customers and partners as well as to our regional franchise partners,” stated Michel Taride, president, Hertz International and EVP Hertz Corporation.

Costa has 18 years experience in the travel and tourism industry, including two senior roles with Hertz as director, Travel Distribution, Hertz Europe and regional sales manager, Hertz, Australia. Costa has also worked in the airline industry with Ansett Australia.

Costa’s team will support the current 11 Hertz franchisees in the Middle East and 23 in Africa, which together operate modern vehicle fleets from a total of 66 outlets in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services.-TradeArabia News Service